Carrie Schochet is the Founder and CEO of Purple Squirrel Advisors, a boutique executive search firm based in Troy, Michigan. With a passion for helping companies grow by creating exceptional leadership teams, Carrie has spent the past 16 years connecting C-level and senior executives with leadership positions in finance, accounting, human resources, operations, sales, and marketing.

After graduating from the University of Notre Dame in 2001, Carrie moved to Chicago and spent over a decade climbing the ranks at one of the nation’s leading recruitment and staffing firms.  In 2012, after the birth of her first two children, she moved back to the Detroit area to be closer to family.  As a passionate Michigander, she wanted to focus her philanthropic and recruitment efforts on helping the economic growth in this great state.  Influenced by Bob Burg’s philosophy of “net-giving” versus “networking,” Carrie quickly gained a vast network of industry connections throughout the Midwest.

On January 1, 2015, Carrie launched Purple Squirrel Advisors with the mission of designing a consultative, “white glove” recruitment process customized to each client. Her team’s expansive and loyal network, combined with their direct sourcing activities, helps to connect companies with unique candidates and fulfill even the most difficult searches. With an in-depth understanding of her client’s needs, Carrie brings strategic advice, onboarding expertise, and objectivity throughout the hiring process. The team is dedicated to “Recruiting Leaders Who Have It All.”.

Carrie is passionate about not only building a successful company but also solving challenges for business owners and senior leaders. She has established a brand at Purple Squirrel Advisors focused around enthusiasm, resilience, curiosity, integrity and compassion. She lives these values and applies them authentically to her everyday life. Carrie is humbled that Purple Squirrel Advisors has emerged as a thought leader in the executive recruitment industry and beyond.

Carrie is also the founder of CFO Next, a group she launched in early 2013 when she discovered a lack of resources and networking opportunities for transitioning or unemployed senior financial executives. Carrie also uses her network and resources as Co-Chair of the Career Services Committee for Financial Executives International (FEI), a non-profit organization with the mission to support senior finance executives through professional development and networking. Through this position, she works to bring valuable content and career management education to the organization’s members.

Carrie is a passionate philanthropist who has raised money for 100 Women Who Care – Greater Rochester Area, a group focused on steering funds to locally based non-profit organizations and in 2016, Carrie co-founded 100 Businesses Who Care to connect executives who want to make a philanthropic impact on the Metro-Detroit community.

Carrie is a proud resident of Oakland Township, where she lives with her husband Blake and their children, Brendan, Nicholas and Amelia. They also have a Bernese Mountain Dog, Chloe.  In her free time, Carrie enjoys riding her Peloton, spending time outdoors on the Paint Creek Trail, traveling to the National Parks, and watching her kids play sports.